Read this – then write down your objectives. Gather the content that will create a relevant interpretation of you, your business, your offering – and why it will benefit your prospective clients or market. Present it to your web site builder / designer.
Is your website's major function (A) to validate your experience / existence and to solidify your reputation – or – (B) to attract new clients?
If A – then a unique “brand” is the best option for your domain name – a catchy or memorable name .. ( eg Power Ranger ) If B – then keywords that define your offering or role will work best to attract new business via “search results”. ( eg Sydney Electrician )
Websites exist in a highly dynamic environment. If you “feed” it with updates, expanding content, social media .... then there is good reason for revisitation and referral of your website. Think of it as your vehicle to drive success – if you fuel it up – you get somewhere. If you never refuel it – it goes nowhere and engages none. If you feed it – it thrives. ... but you need to put in some effort. If you leave it – it dies. ... and you are better off investing in brochures.
A static existence sucks. Don't allow your website to emulate this.
Imagery is super-important. From the home-page “hero” photo or graphic – down to the images that represent your product, service or professionalism. Allow some $ for the purchase of “stock photography”.
Don't entertain the idea of regular blogging ( instagram / twitter / facebook / blogger / linkedin etc ) DO IT WITH PASSION and determination. FIND the social / blogging platform that best suits your style – and adopting it can help you reach your target market faster and more cost effectively that any other form of advertising. ( You are going to advertise – right? )
Don't think for a second that your webguy can create a great website out of thin air – you NEED to provide as much concise and relevant information as possible – and – skinny that down to that which is most important. YOU know your business best. YOU need to vet the website development. Comment on the layout, coloration, style and more...
BUT : question, work with – and listen to your website-designer – who (should) know more than you do about getting the best possible results from your website.